India's largest trading community — masterclasses and structured derivatives programs.
Helped build the closed community in its early days; wrote weekly market recaps, webinar promo copy, and the moderation/onboarding SOPs.
Marketing, community, and brand
for early-stage Web3 and fintech.
Content, campaigns, community, and the occasional design build. Below are nine engagements and the artifacts I shipped in each.
Alternative investments platform — bonds, FDs, and asset-leasing instruments. Now a SEBI-registered Online Bond Platform Provider.
Contributed to the Twitter + LinkedIn editorial calendar, the "Beyond FDs" content arc, and early creator/finance-Twitter outreach.
Omni-chain stablecoin protocol on Bitcoin — USBD, a stable backed by BTC LSTs.
Wrote launch and announcement content; ran X cadence around mainnet alpha, partner co-marketing, and the "Bitcoin doesn't have to sit still" content pillar.
Agentic onchain treasury — AI-driven system managing DeFi portfolios autonomously.
Wrote launch content for the âTARS multi-agent system; built out content pillars and ran community comms across X, Discord, and Telegram through the launch window.
Web3 auth and on-boarding infrastructure — wallet abstraction and chain-abstracted UX for consumer dApps. Launched their consumer product Send It and ran the $XAR TGE.
Shipped go-to-market for Send It (campaign creative, milestone storytelling, ambassador program) and supported TGE community comms across X and Discord.
Decentralized insurance protocol for Bitcoin and multi-chain DeFi.
Solo marketing hire. Built community across X, Telegram, and Discord; wrote the "Risk as an Asset" positioning, ran the Devnet launch campaign, and shipped analyst/KOL outreach.
Digital credit infrastructure for treasuries — institutional lending pools with insured principal.
Shipped the institutional content arc — Mirror, LinkedIn, treasury-allocator messaging. Ideated Byzantine Prime product launches across USD / EUR / BTC and the partner co-marketing track.
Onchain risk coverage infrastructure — integrates coverage natively into DeFi vaults.
Wrote pre-mainnet narrative and content track; ran Twitter Space programming, partnership announcements, and the institutional-DeFi explainer arc.
Execution clearing layer for on-chain markets — converts intents into enforceable obligations.
Designed and built the $YODL Delegation Pass mint site end-to-end. Shipped the staking content track, the Operator co-marketing program, and the Commitment Window campaign.
